Diptych (advertising)


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In advertising and graphic arts, a diptych is a printed booklet consisting of a sheet of paper or cardboard that is folded in two parts. It is a means to communicate simple ideas about a product, service, company, event, etc. Its name derives, by extension, from the artistic diptychs.

The form of distribution of the diptychs is varied, being very usual the mailing to the address of the clients. It is also distributed by means of mail or placed on the sales counters or on display units. characteristics

The disposition of the information is usually the following:

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