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The term local marketing can have two different meanings in the marketing world:
In its most common use, local marketing refers to all the marketing actions used to reach a local population. It is therefore used by retail chains and networks that want to reach consumers within their catchment areas.
The most common techniques used in local marketing are:
As part of a multinational's marketing policy, the term "local marketing" can refer to specific marketing actions adapted to the scale and specificity of each geographic market. It is also the natural marketing policy for any company serving only a local market. Local marketing is opposed to global marketing that targets the global market as a whole, without differentiating, in its approaches, the aspects of each local market. code Related Articleschange the code
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