The term cross-media originated at the beginning of the XXI century with the proliferation of information technologies: the press, radio, television (unveiled to the public since 1926) Internet and more recently smartphones connected to the internet.

It refers to information techniques, promotional or informative, combining several types of media (editorial, visual, video, audio ...) broadcast on the terminals used by the public. It is an approach, a practice opportunely exploiting the uses of the public to offer the most suitable content. A mix of solutionmodify the code

Faced with the proliferation of media, each public or private organization, likely to issue information, is forced to multiply the versions of its information to adapt to the different media used by its audience. It turns out quite quickly that the form of the unique message in its concept and representation is not harmonious and does not always meet the expectations of its audiences.

The cross-media is an objective approach of this situation, it allows the emitters of information to convey their message, adapting it in its form, its tone, while maintaining a coherence of background in terms of identity and message. Notes and edit the code

Article related to the topic: Cross-media advertising, the best solution? written by e-Business students on ebusiness-one.be, May 29, 2017 (accessed June 7, 2017).

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