A media consultant or media consultant is a marketing agent or public relations executive hired by companies, other organizations, or political candidates to get positive coverage of the press. Media consultants usually produce press releases to highlight the positive achievements of a company, organization or individual. In politics, media consultants create advertising campaigns designed to plant a desired image in the minds of voters.
It can also be used to refer to a person or company that empowers media organizations to develop their business. An example where a consultant would be needed is when a company moves its business from print to online. Social media
Recently, there are communication consultants who have entered the field of social media. A social media consultant job involves advising clients on the development of online communication campaigns. These campaigns typically include the use of video, blogs, forums and other features commonly seen on social networking sites.
These consultants also help companies with managing their online presence on blogs and popular social networking sites like Facebook, Twitter or LinkedIn. Increasingly, companies that are more committed to social media are the ones that achieve more appreciation of their brands.
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