Promotional models in Kiev.
A promotion model is a model contracted to boost consumer demand for a product, service, brand or concept by interacting directly with potential consumers. Most promotional models usually tend to be conventionally attractive in physical appearance. They serve to provide information about the product or service that is attractive to consumers. While the length of the interaction may be short, the promotion model offers a live experience that reflects on the product or service that he or she is representing.
This form of marketing affects consumers less by the cost of traditional advertising media, but consumer perception of a brand, product, service or company is often more deeply affected by a live experience. from person to person. While each model can not be used directly by the company they represent, they can be trained to answer questions and provide feedback from customers about the products, services and brand appeal. The responsibilities of the promotion model depend on the particular marketing campaign that is being carried out, and may include: increasing the knowledge of the products; provide information about the products; the creation of an association in the mind of the consumer between the brand and the product or a particular idea; Items that give consumers, such as a sample of the product itself, a small gift, or printed information. Marketing campaigns that make use of promotional models can take place in stores or malls, in fairs, events, clubs, or even in special promotional outdoor public spaces. They are often planned in high traffic locations to reach as many consumers as possible, or in places where a certain type of target consumer is expected to be present.
The motorsport scene refers to promotion models like race queens. In Japan, they are known as image models and are being hired even by government agencies.
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