Example of geotargeting used to display specific content for the Netherlands.
GEO Targeting (in Spanish: "geofocalización") is the technique that allows to focus content or specific announcements for the region of the visitor, identifying its origin by means of the IP address.
The GEO Targeting in SEO and Internet marketing is the method of determining the geolocation of a website visitor and the delivery of content other than the visitor based on its location, such as country, region / state, city, city code, metropolitan area / zip code, organization, IP address, ISP or other criteria A common use of geographical targeting is found in online advertising, as well as Internet TV with sites like iPlayer and YouTube, which restricts the content to geolocated users in specific countries; This approach serves as a means of implementing digital rights management. The use of proxy servers and virtual private networks can be used for a false location. Geographic information provided by the visitor
In GEO targeting, a geolocation software is used, geolocation is based on personal geographic information and others that are provided by browsers, S.O. and other systems.
Both Google and Bing and some other search engine usually show their results for the same keywords depending on which site the search is made, several factors are also taken into account, such as the language of the page, the IP of the server , the country code (.ar, .cl, .br, .uy) of the domain (ccTLD), the language of the sites that link to our domain, the configuration in Google Webmaster Tools, the META-geo tags (supported only by Bing and Yahoo), among other factors.
The best solution for this type of location dilemma is to use the multidomain and thus have different content including different websites adapted to the needs of each region, using the TDL code that we choose and apart from the domain we can also use META tags -geo, have different servers (hosting) around the world and use IP addresses of the targeted country. If for some reason we choose a generic domain (.com, .net. Org or some other) we can locate the geographical orientation from Google Webmaster Tools. The second best solution is to have multiple subdomains and use META-geo tags, have different IPs and locate the geographical orientation from Google Webmaster Tools. Finally, having folders you could only use META-geo tags and geo-targeting from Google Webmaster Tools.
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