Genesis is one of the brands for the Direct business (telephone and Internet), through which the Liberty Seguros Group markets its products. Genesis develops its activity throughout Spain and works in the branches of Auto, Home, Motorcycles and Life. History
Genesis, one of Liberty Seguros' brands, was created in 1988 with the participation of Banco Santander and the Metropolitan Life group. In 1995 Genesis modified its distribution structure incorporating the Direct Channel, system through which it was possible to process all the procedures related to insurance through the telephone, without the need for the customer to move. In 2003, Genesis joined Liberty Seguros 1, with which it became part of one of the twenty largest insurance groups in Spain. 2 It was merged by absorption on November 26, 2013 after an integration process that began in 2003 when Liberty Seguros acquired one hundred percent of the shares in Génesis. Corporate Social Responsibility In 2006 Genesis published its white paper integrating corporate social responsibility as part of its business strategy. The insurer has been sponsoring the Spanish Paralympic team since 2007 and has recently confirmed that it will continue to provide support until Rio 2016. Genesis has also launched a roadside assistance system for customers with some type of hearing impairment through which they can send a simple SMS to communicate the breakdown, without the need for third parties. 4 -
1. (2003) MetLife leaves Spain after selling its insurer Genesis to Liberty. In: Cincodias. 2. (2005) Ranking by groups for total direct insurance in 2004. In: ICEA. 3. (2014) Liberty Seguros will continue supporting the Spanish Paralympic team until Rio 2016. In: Paralympics. 4. (2011) LIBERTY SEGUROS implements a roadside assistance system for the hearing impaired. In: INESE.
Genesis Insurance
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