Jean Carlu


Jean Carlu (Bonnières-sur-Seine, 1900 - there, 1997) was a French graphic designer specializing in posters. He came from a family of architects; For example, his brother Jacques Carlu designed the Palais de Chaillot in Paris. biography

Jean Carlu began his career as a professional poster in 1919, after a contest of the dentist's manufacturer (Glycodont) in 1918. From 1919 to 1921 he worked as an illustrator, after which he worked at an agency between 1921 and 1923 that advertisements designed. During that time, he designed his first poster in art deco style (for The Kid of Charlie Chaplin). He was attracted by cubism and through the work of Juan Gris and Albert Gleizes. He was one of the first to realize that an image brand in the consumer's anchor has to go through a process in which schematic shapes and expressive colors should be applied. These are exactly the characteristics that give his posters and other works a recognizable quality. He has become famous for two posters: for Monsavon and for the Théâtre Pigalle. He also designed a groundbreaking label for Château Mouton-Rothschild's 1924 vintage.

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