Amsterdam promotes itself The Hong Kong Surf
City promotion is part of the broad spectrum of city marketing, the strategic promotion of a city or city district. Image activities that take place there are then promoted as an example function. City promotion is used to change or enhance the image; thus promoting tourism and migration of both people and businesses. In many municipalities, city promotion is associated with only the tourist recreational activities and events. Citymarketing is a broader term, where promotion is often part of.
This promotion can be shaped in a variety of ways, such as a community logo, buildings and images. The development of cities as a branded product led the Netherlands to a competition between different major cities, such as Amsterdam (with the slogan 'I Amsterdam'), Rotterdam (who wants to profile as an international city) and The Hague (culture, city of rights) . In 2007, the Association of Dutch Municipalities for the promotion of city promotion had issued a contest for best municipality logan.
In some cases, this form of marketing is used to attract major events to a city, such as at the Olympic Games or the Floriade. The competition between cities plays at both regional, national and international levels. Slogans
Some city promotion slogans in the Netherlands (alphabetically):
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