Branded radio is the term used for an online radio station associated with a brand. For example, an online radio station may start from a product, brand, company, and / or event. The stations usually have commercial goals related to binding customers and generating revenue. Branded radio stations are also used to promote events and / or to bind and recruit staff. The online radio station usually contains the brand name and / or is associated with a period of the year.
In the Netherlands, Radio 538 (then part of Talpa Media) with Radio Digital was one of the first branded radio producers. The company One-o-Niners soon gave up on this and drove to the Kink FM radio station. Together with Alko Media, the only producer of branded radio radios, these are the 3 largest professional branded radio production companies in the Netherlands.
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