The rental of clothing is represented in all sectors of fashion: rental of clothing and luxury accessories, wedding dress, clothing for pregnant women, children, or any occasion. History and conceptmodify the code
The trend was born in the United States in the first place with the birth in 2009 of the American website Rent the Runway (en) which has more than 5 million customers in 2014 after five years of existence. Clothing rental sites exist all over the world (Hong Kong, Japan, United Kingdom, France, ...).
In the vein of the sharing economy, this mode of clothing consumption is mainly fashionable in Generation Y.
The advantages of this new consumption mode are: Notes and edit the code
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